EuroShop – The Key Facts
- Next date: 18–22 February 2029 in Düsseldorf
- Focus: Seven dimensions, including Shopfitting & Store Design, Retail Marketing, Expo & Event Marketing, Retail Technology, Food Service Equipment, Refrigeration & Energy Management and Lighting.
- Visitors: Over 80,000 trade visitors from all over the world were expected for the 2026 edition
- Trends: Sustainability, digitalisation, omnichannel strategies, immersive customer experiences
- Technologies: Artificial intelligence, big data, automated store concepts, smart energy and lighting solutions
- Target audience: Decision-makers, experts and visionaries of the global retail industry
A Look Back
The history of EuroShop stretches back more than five decades. Since its first event in 1966, it has established itself as one of the leading trade fairs for the retail sector. What began back then as a small exhibition platform for shopfitting has developed into a comprehensive trade fair covering a wide variety of topics. Today, EuroShop not only covers traditional retail but also integrates the fields of technology, marketing, food service and sustainability. Its steady growth mirrors the changing needs of the industry one to one. With every new edition, EuroShop impressively demonstrates just how dynamic and diverse retail can be.
The trade fair acts as a bridge between past and future – it preserves traditions while introducing new innovations at the same time. At a time when digitalisation is transforming the retail landscape, EuroShop offers a spotlight for the latest technologies and strategies to inspire the customers of tomorrow.
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Seven Dimensions Shaping the Future of Retail
EuroShop focuses on various dimensions, each of which highlights a specific aspect of modern retail.
1. Shopfitting & Store Design: A World of Imagination and Functionality
The first dimension is dedicated to shopfitting and store design. Here, a fascinating world of innovative store interiors, impressive architectural concepts and creative design solutions awaits you, shaping the retail of the future.
In this dimension, you can experience first-hand how modern technologies and sustainable materials are changing the way store interiors are designed. Architects, designers and planners present the latest trends intended to make the shopping experience even more appealing and functional. A particular focus is on temporary designs and modular concepts that enable retailers to flexibly adapt their stores to new circumstances.
One strong trend is the return to natural elements. Materials and shapes inspired by nature not only provide an aesthetic enrichment but also contribute to sustainability. You will be surprised how much digitalisation has already found its way into shopfitting. From interactive displays to smart shelving systems – digitalisation is increasingly becoming part of the shopping experience.
- Exclusive tip: Pay attention to the growing importance of sustainable materials. Many exhibitors rely on recyclable, environmentally friendly building materials and demonstrate how they use them to realise not only an appealing but also a sustainable store design.
2. Retail Marketing: The Customer at the Centre
The second dimension concentrates on the topic of retail marketing and places the interaction with customers at its heart. One thing is clear: in today’s retail landscape, where the experience at the point of sale is becoming ever more digital and intense, it is essential to address customers in a targeted way and to create unique brand experiences – both online and offline.
Anyone looking to increase attention and minimise bounce rates relies on data-driven marketing and strong personalisation of shopping processes. With the help of data analytics, retailers can tailor their marketing strategies far more precisely to their customers. Personalised offers aligned with customer behaviour boost customer satisfaction and increase the likelihood that a customer will ultimately make a purchase.
- Our tip: Use the insights from big data to create tailor-made shopping experiences. Personalised advertising and targeted promotions via mobile devices are becoming increasingly important for reaching customers directly and in real time. Here you can learn how to revolutionise your customers’ purchasing experience through personalisation and mobile marketing.
3. Expo & Event Marketing: Creating Experiences That Stay in the Memory
The Expo & Event Marketing dimension offers you deep insight into the creation of live brand experiences and live communication. Here you will learn how to use state-of-the-art event technology and creative concepts to stage events that make your brand unforgettable and skilfully showcase your entire corporate identity.
Especially in the age of festivalisation, there is real value in creating events that stand out from the crowd and leave lasting impressions. The Expo & Event Marketing dimension shows you how to get the most out of your event through cross-media networking and integrated communication design – and how to inspire your target audience for the long term.
- Tip: With creative storytelling approaches and the use of immersive technologies, you can create events that are remembered well beyond the moment itself. At EuroShop, the experts explain which toolbox you need for this.
4. EuroCIS – Retail Technology: The Technological Revolution in Retail
EuroCIS is the technological dimension of EuroShop. Every three years, it is integrated into EuroShop and brings together the world’s leading experts in retail technology. Here you can experience how technologies such as artificial intelligence, big data, e-payment and automated store concepts are shaping the retail of the future.
The focus here is on the digitalisation of shopping processes. By using omnichannel solutions, retailers can close the gap between online and offline shopping and thus create a seamless shopping experience. Through the use of intelligent technologies, the interaction between customer and brand becomes more efficient, more personalised and more convenient.
5. Food Service Equipment: Culinary Enjoyment in Retail
The Food Service Equipment dimension highlights the growing importance of retail catering. Nowadays, the customer in a shopping centre or supermarket is no longer just a buyer, but also a guest. From convenience solutions to fully fledged catering concepts – retail catering offers a wide range of opportunities to expand the shopping experience.
Automated and sustainable technologies take centre stage here. Whether fully automated cooking and baking solutions or innovative to-go concepts – at EuroShop you will find everything you need to take your retail catering to the next level.
6. Refrigeration & Energy Management: Sustainability and Efficiency
Energy efficiency and sustainability are at the heart of the Refrigeration & Energy Management dimension. In times of climate change and rising energy costs, it is essential for retailers to manage their energy supply intelligently and to find sustainable solutions.
Here, visitors learn how they can make their business more sustainable by using high-performance refrigeration systems, energy management systems and indoor farming solutions. A particular focus is on energy monitoring systems and smart technologies that help you reduce your energy costs while protecting the environment at the same time.
7. Lighting: The Art of the Right Lighting
The final dimension of EuroShop is dedicated to lighting. Lighting plays a key role when it comes to shaping the shopping experience and presenting products in the right light. At EuroShop, you can discover the latest LED technologies and intelligent lighting systems that are not only aesthetically pleasing but also operate energy-efficiently.
- Our tip: Pay attention to how lighting moods can influence your customers’ buying behaviour. The right lighting can create an atmosphere that intensifies the shopping experience and boosts sales.
At a Glance
Anyone who takes a closer look at EuroShop will discover a unique success story. One secret behind its impressive growth: the division of EuroShop into thematic areas makes it easy for visitors to concentrate specifically on the topics relevant to them. Each of these areas represents a specific aspect of retail.
Shopfitting & Store Design
Creative and sustainable solutions for shopfitting
Retail Marketing
Data-driven marketing and personalisation at the point of sale
Expo & Event Marketing
Live communication and cross-media brand experiences
EuroCIS – Retail Technology
The latest technological developments for retail
Food Service Equipment
Innovative catering solutions for retail
Refrigeration & Energy Management
Sustainable refrigeration and energy management systems
Lighting
Intelligent lighting solutions that optimise the shopping experience
