The most important information at a glance
- Event dates: 2 to 6 February 2027
- Opening hours: Tuesday to Friday 09:00–18:00, Saturday 09:00–17:00
- 2,362 exhibitors from 71 countries
- 175,000 m² of exhibition space
- The latest trends and innovations from the international toy industry
History and Significance of the Spielwarenmesse in Nuremberg
Since its founding, the Spielwarenmesse has gradually developed into a central event for the global toy industry. After the Second World War and the division of Germany, toy manufacturers initially lacked a suitable platform to present their products. In 1949, a group of entrepreneurs therefore decided to launch a German trade fair dedicated specifically to toys. The beginning of a great success story…
In 1950, Federal Minister of Economics Ludwig Erhard opened the first fair. In the years that followed, the trade fair grew steadily and became increasingly international during the 1950s. In 1973, it moved to the exhibition grounds in Langwasser. Over the following decades, it continued to expand, introduced new concepts and increased its international reach. Since 2020, the trade fair has placed a stronger focus on digitalisation and portfolio expansion. In 2022, it took over the Internationale Spieltage SPIEL in Essen and introduced Spielwarenmesse Digital.
Its Significance for the Toy Industry
The importance of the Spielwarenmesse cannot be overstated. It serves as a barometer for market trends and innovations. Companies use the trade fair to launch new products, while dealers and retailers look for the latest trends to update their product ranges. The fair also offers start-ups a unique opportunity to present themselves to a global audience.
Highlights of the Spielwarenmesse in Nuremberg
The Spielwarenmesse in Nuremberg offers a wide range of highlights that make it a true “must-visit” for everyone in the toy industry. From breathtaking product demonstrations to informative seminars and workshops – there is something for everyone to discover. Since 2024, the focus has shifted even more towards “Kidsters” and “Kidults” – adults who play, united by their passion for playing and collecting. As part of the special “Life‘s a Playground® – Toys for Kidsters, Kidults & Co.”, inspiring products from areas such as collectibles and creative fantasy were presented in Hall 3A. This exhibition was one of the highlights of the fair and impressively demonstrated which items no well-stocked toy shop should be without.
From Old to New – Product Launches and Innovations
Every year, thousands of new products are presented at the fair. These range from traditional toys to the latest technological innovations. A particular focus is on sustainable and eco-friendly toys, which are becoming increasingly important.
Award Ceremonies and Prizes
Another highlight of the Spielwarenmesse is the various award ceremonies, such as the ToyAward, which honours the most innovative and creative products. These awards are a coveted seal of quality and can significantly increase a product’s market value.
Trends and Developments at the Spielwarenmesse
The past has shown that trends are set at the Spielwarenmesse. This is where manufacturers and designers show where the industry is heading and which products will dominate the markets in the years to come.
Naturally, digitalisation has not stopped at the toy industry either. Interactive toys that connect to apps or use augmented reality (AR) are on the rise. These high-tech toys offer children new, immersive ways to play and open up exciting learning opportunities.
Networking and Business Opportunities at the Spielwarenmesse
The Spielwarenmesse is not just an exhibition, but also an important place for networking. Every year, industry professionals from all over the world meet in Nuremberg-Langwasser to make contacts and explore new business opportunities. The fair attracts trade visitors from over 100 countries. Many companies use the fair to form partnerships or tap into new markets.
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Workshops and Seminars
In addition to the exhibition, the fair also offers an extensive programme of workshops and seminars. These events provide valuable insights into current market trends, sales strategies and technological developments. Industry experts share their knowledge and experience, which can be extremely valuable for participants.
Spielwarenmesse Nuremberg 2025: A Look Back
The Spielwarenmesse 2025 was once again a spectacular event. With numerous exhibitors and an extensive supporting programme, there was plenty to discover. The next Spielwarenmesse will take place from 2 to 6 February 2027 at the Messezentrum Nürnberg.
Highlights of the 2025 Fair
Highlights included exclusive product demonstrations, exciting panel discussions and interactive workshops. There were also dedicated areas for start-ups and innovations, where young companies could present their creative ideas. In 2025, the various themed worlds included:
- Wooden toys
- School supplies, stationery, creative design
- Technical toys
- Electronic toys
- Model railways and model construction
- Sports, leisure, outdoor
- Festive articles, carnival, fireworks
- Games, books, learning, experimenting
- Multi-product group
- Services for retailers and manufacturers
Our Conclusion
Our verdict is clear: the Spielwarenmesse in Nuremberg is an indispensable event for everyone working in the toy industry. It offers an unparalleled platform for presenting new products and familiarises you with new market trends. With its focus on innovation and sustainability, it sets important standards for the future of the toy industry. Whether you are a manufacturer, retailer or designer – a visit to the Spielwarenmesse is always worthwhile!
