Despite its tranquil location, the exhibition grounds are only 400 meters from Heilbronn’s main train station, which makes getting there considerably easier. Typical of the Heilbronn exhibitions, which take place throughout the year, is a broad range of topics covering areas such as business, education, careers, hobbies, leisure, home and garden, health and wellness. There is something for every taste. It is worth keeping your eyes open and following the Heilbronn trade fair calendar closely.
Messe Heilbronn – Exhibitions with a Strong Local Focus
Unlike considerably better-known exhibitions such as the trade fairs in Berlin, Frankfurt, Munich, and Hanover, the Heilbronn trade fair has a distinctly regional focus. The largest organizer, M. A. X. GmbH – Events und mehr, does plan to internationalize further. However, this ambition is hampered by the limited exhibition space, as the Theresienwiese in Heilbronn is restricted to less than 30,000 m2.
The clear local focus of the Heilbronn trade fair need not be a disadvantage, however, as local color has its charms – especially since, in this case, it goes hand in hand with a colorful supporting program of concerts, shows, entertainment acts, interactive hands-on activities, and children’s entertainment. At the Unterlandschau, as the Heilbronn trade fair used to be called, the local economy takes center stage, presenting its products, services, and innovations to visitors.
It is a trade fair for the Heilbronn-Franken region that draws its advantage from its geographical location and offers ideal conditions for wide-ranging networking. After all, the major cities of Karlsruhe, Stuttgart, Mannheim, and Heidelberg are all almost equally close at just 50 to 70 km each, making Heilbronn an attractive commercial hub.
The Heilbronn Trade Fair in Figures
The strong regional focus of the Heilbronn trade fair is also reflected in the facts and figures. Gigantic scale is therefore not the yardstick by which visitors should judge the value of the exhibition on the banks of the Neckar Canal.
- Location: Theresienwiese Heilbronn
- Organizer: M.A.X. GmbH – Events und mehr
- Exhibition grounds: just under 30,000 m2
- Exhibition halls: variable
- Visitors: 100,000
- Events: 20
- Parking spaces: 2,200
The Exhibition Grounds
The centerpiece of the Heilbronn trade fair is the modern event center INTERSPORT redblue Heilbronn, which, with a total area of 8,000 m2, is the most important event venue in the Heilbronn-Franken region. The building is characterized by a flexible room layout in order to provide a fitting setting for larger events as well. A sports bar, a gallery, and a restaurant with catering service contribute to the feel-good ambience.
Since the almost 30,000 m2 Theresienwiese is used for events of all kinds, most of the exhibition halls are mobile marquees that are set up for the respective event. The Neckar Canal, numerous forests, and fields create a beautiful atmosphere around the Theresienwiese. As the banks of the Neckar Canal are a popular destination for outings, there are many restaurants and snack bars in the immediate vicinity of the exhibition grounds. The landmark of the trade fair is the stone Theresienturm, built in 1940, which served as a bunker and air defense tower during the Second World War.
With the roughly 800 m2 Klimawäldchen a green oasis of well-being was created on the Theresienwiese, with many, in some cases exotic, trees, shrubs, and perennials as well as Douglas fir wooden decks for lingering. 13 misting columns water the plants and have a cooling effect on visitors. The Klimawäldchen is another attraction on the exhibition grounds and underscores the sustainability-oriented ambitions of the Heilbronn exhibitions.
Getting to the Trade Fair
The Heilbronn trade fair is conveniently located for transport: at a distance of just 400 meters from the main train station, the exhibition grounds are easy to reach. Out-of-town visitors can walk to the exhibition grounds from the main train station or take the bus to the Theresienwiese or Karlsruher Straße stops. Typical access roads are the B 27, B 293, and B 39, while the exits of the A6 and A81 are located nearby. In the north of the exhibition grounds, 1,000 parking spaces are available to visitors, and at the event center INTERSPORT redblue Heilbronn a further 1,200 parking spaces.
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The Trade Fairs in Heilbronn
Around 20 exhibitions take place in Heilbronn every year, offering the opportunity to marvel, celebrate, and cultivate contacts. In this list, we would like to focus on the most popular exhibitions.
Heilbronner Herbstmesse (HNH)
By far the most important exhibition in Heilbronn is the HNA. It attracts around 50,000 visitors every year and offers a colorful bouquet of topics, so there should be something for every taste. As an experience fair, entertainment is not neglected. It is an integral part of the HNA and finds expression in a diverse supporting program with interactive live shows and demonstrations, a children’s world, prize draws, and informative expert talks. Culinary pleasures are catered for by a culinary journey that offers guests a sensory tour of the most delicious specialties from around the world.
- The next HNA will take place from October 1 to 4, 2026.
Berufswelt Heilbronn
This careers fair brings together regional employers and up-and-coming skilled professionals who are looking for permanent employment. Visitors will find interesting fields of work as well as opportunities for further training.
- The next Berufswelt Heilbronn will take place from October 9 to 10, 2026
Maker Faire Heilbronn
The Maker Faire is the fair for home improvers and craftspeople as well as all those who consistently embrace the DIY spirit. In addition to practical aspects, this specialist fair is about the art of crafting. In several workshops, visitors can try their own hand at various manufacturing techniques. To create the necessary space for this interactive world of experiences, the Maker Faire was moved to the premises of the experimenta – Germany’s largest science center – in 2025.
- The last Maker Faire took place on August 23 and 24, 2025.
Bauen, Wohnen & Renovieren
This specialist fair is all about your own four walls. “My home is my castle,” as the English famously like to say. Get inspired on how to turn your home into an oasis of well-being and how to save energy even more efficiently.
- The next Bauen, Wohnen & Renovieren will take place from March 20 to 21, 2027.
all about automation
Continuous automation is the hallmark of the smart factory in Industry 4.0. The ideal is self-controlling robots that control other robots. At all about information, visitors gain fascinating insights into the world of automation and learn what the future of automation might look like.
- The next all about automation will take place from May 12 to 13, 2027.
Bildungsmesse Heilbronn
In the digital age, education is becoming the most important resource, especially as the demands of adapting to the accelerated change in the working world are rising. The Bildungsmesse Heilbronn offers educational institutions and companies the chance to get in touch with visitors and win them over for their own offerings. In an applicant training session, trade fair visitors develop their skills in order to hold their own on the job market. An extensive supporting program rounds off the fair.
- The last Bildungsmesse took place from June 19 to 20, 2026.
LebensArt Heilbronner Gartenträume
This specialist fair is all about gardens, living, and lifestyle. Visitors can draw inspiration from the exhibitors’ ideas on what can be planted in the garden and which accessories can further beautify their own homes. Plenty of tips await for a cozy atmosphere in the house and garden.
- You can find the current dates on the organizer’s website.
