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Messestand der Schwäbischen Alb auf der CMT mit grüner Theke und dem Banner Inspiriert. Seit Urzeiten., daneben informieren Besucher sich am Aalen-Stand.
Guide

CMT Trade Fair – Experience Caravan, Motor, Touristik

The roots of the CMT go back to the 1960s, when the first predecessor fairs took place. Since then, it has continuously evolved and is today the world's largest public trade fair for tourism and leisure.
13. January 2025
Updated on 26. June 2026

Table of contents

The most important information about CMT 2027

  • Date: 16 to 24 January 2027
  • Location: Messe Stuttgart
  • Focus areas: Caravanning, tourism, satellite fairs
  • Special features: Discover exciting new countries, places and cities, caravans, campers and the right accessories

History of the CMT

The roots of the CMT go back to the 1960s, when the first predecessor fairs took place. Since then, it has continuously evolved and is today the world’s largest public trade fair for tourism and leisure. Messe Stuttgart itself looks back on more than 100 years of history and has always seen itself as a mirror of economic history and a showcase for the markets of the world.

Significance of the CMT

The CMT is regarded as a major driving force for the tourism industry. With over 1,600 exhibitors from around 100 countries and more than 234,000 visitors in 2024, it sets standards and lives up to its reputation as an exclusive platform for innovations and trends in the travel and leisure sector. For visitors, it is a true top spot for gathering inspiration for their next holiday.

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Looking back: Highlights of CMT 2025

CMT 2025 offered numerous attractions:

  • Theme days: Four special days were dedicated to different travel topics:
    • 19 January – India Day: Visitors experienced the diversity of India with cultural performances and culinary delights.
    • 22 January – Travelling with Your Dog: Information and offers for holidays with your four-legged friend.
    • 24 January – Travel for All Day: Accessible travel offers for people with different needs.
    • 26 January – Family Day: Offers tailored specifically to families and a colourful supporting programme.
A bustling exhibition hall full of motorhomes and campervans – CMT is in full swing. Numerous visitors explore the vehicles, while stands and brand signs from Hymer and Bürstner catch the eye. The atmosphere is lively, and the spacious, light-flooded interior impresses with its generous ambience.
© Landesmesse Stuttgart GmbH & Co. KG

Caravanning: Experience the world on wheels

At the CMT, caravanning becomes an experience! At the 2025 edition, around 1,200 caravans, motorhomes and leisure vehicles were waiting to be discovered – from compact, urban models to luxurious motorhomes that leave nothing to be desired. Whether you are looking for a cosy motorhome for a romantic weekend or a vehicle to accompany your family on a road trip through Europe: here you are guaranteed to find the perfect vehicle.

Of course, the latest trends and innovations are not to be missed either. Smart technology solutions, sustainable materials and optimised space concepts set standards for the future of mobile travel. The exhibition is rounded off by a wide range of accessories: from solar-powered kitchen appliances and clever storage systems to innovative safety features. Experience first-hand how caravanning is redefining freedom on four wheels!

Tourism: The whole world under one roof

From the tropical beaches of the Caribbean to the snow-covered peaks of the Alps – the CMT showcases the diversity of the world. Discover new travel destinations, countries and regions that invite you to marvel and dream. Whether you are looking for the perfect place for your next individual trip or prefer an all-round carefree package deal – the exhibitors provide inspiration and suitable solutions.

Experience the culture of faraway countries up close, sample exotic dishes or get personal advice from experts. Numerous countries present themselves with interactive stands that give you a foretaste of what awaits you. And if you prefer somewhere closer to home, you will find comprehensive information on regions in Germany and Europe that are perfect for a weekend trip or your next summer holiday.

Supporting programme: Entertainment and inspiration for every taste

On the Atrium Stage, a varied programme awaits you: live music, talks by travel experts and inspiring presentations that awaken the desire for the next adventure.

Fancy a short cinematic getaway? The holiday cinema shows fascinating documentaries and films about dream trips – sit back and let yourself be visually transported to faraway places. Interactive workshops, cooking demonstrations of international cuisine and cultural performances that bring the diversity of the world directly to Stuttgart also provide entertainment of a special kind.

Young visitors are not left out either: with special children’s programmes, the CMT becomes a family experience. This makes the trade fair a place where you can not only plan, but already feel the world.

Performers in colourful traditional costumes dance with bamboo poles as part of a cultural performance at the CMT festival. A scenic backdrop can be seen on a screen, and colourful banners decorate the area. Spectators watch the performance area.
© Landesmesse Stuttgart GmbH & Co. KG

Looking back: Our top picks of CMT 2025

1. Future Tourism Congress – A look into the future of travel

When: Monday, 20 January 2025, 13:00–17:30

For anyone who wanted to know what the future of travel holds, the Future Tourism Congress was a must-attend event! Industry experts presented exciting perspectives on sustainable travel, groundbreaking future trends and the role of new technologies in tourism. Whether the digitalisation of travel processes or the expectations of Generation Z – the presentations and discussions not only provided valuable information but also inspired innovative ideas. Particularly interesting: how could artificial intelligence fundamentally change travel? This event offered the opportunity to learn directly from international industry leaders and gain fresh impetus for your projects or business models.

2. Careers in Tourism – Get started!

When: Monday, 20 January 2025, 15:00–16:15

For anyone looking to build a career in the tourism industry, “Careers in Tourism” was a real insider tip. The event was aimed specifically at young talents and career starters and highlighted the wide range of professional opportunities in the industry. Whether in the hotel business, with tour operators, in the leisure industry or in destination management – the career opportunities are as diverse as tourism itself. Inspiring executives shared their experiences and gave practical tips on how to achieve professional goals – a motivating and forward-looking event.

3. AI Compass Tourism – Live talk with Matthias Burzinski

When: Thursday, 23 January 2025, 14:00–15:30

Artificial intelligence has the potential to completely revolutionise the travel industry in the coming years – and that is exactly what the live talk “AI Compass Tourism” was about. Matthias Burzinski, known for his successful LinkedIn channel, brought the discussion live to CMT 2025. How does AI improve automated processes, and how can it change the guest experience in the long term? What challenges, including ethical ones, does the use of this technology entail? In an interactive panel discussion, experts provided fascinating insights and discussed how AI will shape the future of travel.

Exclusive tips for your visit

  1. UpVisit app: Plan your trade fair visit with the UpVisit app, which offers interactive hall plans, a personalised event calendar and guided tours.
  2. Visit theme days selectively: Choose the theme days that interest you to receive targeted information and offers.
  3. Use public transport: Messe Stuttgart has excellent public transport connections, making for a stress-free journey.
  4. Study the programme overview: Find out about the varied programme in advance to make the most of your visit.

Our conclusion

The next CMT will take place from 16 to 24 January 2027 in Stuttgart and once again promises to be a highlight for all travel and leisure enthusiasts. With its impressive variety of exhibitors, topics and programme items, it offers every visitor unforgettable impressions and inspiration for their next trip. Plan your visit in good time and immerse yourself in the world of travel and caravanning.

Stefan Werner

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