Case Study
ADAC at the Freizeitmesse Nuremberg 2025
For our customer ADAC, we realized a 152 m² island stand at the Freizeitmesse Nuremberg that perfectly combines function, design and brand presence. Our objective was clear: to present three different business divisions under one roof – inviting, professional and cost-efficient over a period of three years.
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Project overview
For our customer ADAC, we implemented a
152 m² island stand at the Freizeitmesse Nuremberg – with a special requirement: the stand was to be operated economically over a period of three years (2024, 2025, 2026). Our goal: to present all three business divisions of ADAC without compromising on quality or impact. The striking yellow brand color and a large LED TV showing promotional films created strong recognition value and attracted visitors magnetically.
152 m² island stand at the Freizeitmesse Nuremberg – with a special requirement: the stand was to be operated economically over a period of three years (2024, 2025, 2026). Our goal: to present all three business divisions of ADAC without compromising on quality or impact. The striking yellow brand color and a large LED TV showing promotional films created strong recognition value and attracted visitors magnetically.
Objectives
With its appearance, ADAC wanted to increase brand awareness, recruit new members, advise existing customers and provide information about additional services. At the same time, vacation trips and insurance policies were to be sold directly at the trade fair.
It was important to us to design the stand in such a way that all three business divisions had their different requirements met without competing with each other. Visitors were to be guided intuitively through the space and find information, advice and concrete offers at every station.
At the same time, we integrated lounge areas where visitors and members could engage in conversation in a pleasant atmosphere.
It was important to us to design the stand in such a way that all three business divisions had their different requirements met without competing with each other. Visitors were to be guided intuitively through the space and find information, advice and concrete offers at every station.
At the same time, we integrated lounge areas where visitors and members could engage in conversation in a pleasant atmosphere.
Implementation & design
For the realization, we relied on sustainable, recyclable materials – a decisive factor for cost efficiency over three years.
The centerpiece was a sustainable wall construction system with reusable modules, textiles and design elements. This modularity enabled us to operate the stand cost-effectively over the years without sacrificing quality. The striking yellow brand color shaped the overall appearance and created instant recognition value.
A large LED TV showed promotional films and presented attractive travel offers – a modern highlight that attracted visitors and conveyed information in a lively way. Open spaces, clean lines and well-thought-out zoning ensured a professional overall appearance and a strong brand presence.
The centerpiece was a sustainable wall construction system with reusable modules, textiles and design elements. This modularity enabled us to operate the stand cost-effectively over the years without sacrificing quality. The striking yellow brand color shaped the overall appearance and created instant recognition value.
A large LED TV showed promotional films and presented attractive travel offers – a modern highlight that attracted visitors and conveyed information in a lively way. Open spaces, clean lines and well-thought-out zoning ensured a professional overall appearance and a strong brand presence.
Planning & process
The stand planning was geared towards economic efficiency from the very beginning. The biggest challenge: to create a stand that not only impresses, but can also be operated cost-efficiently over three years.
Our solution: reusable wall construction elements including graphics, reusable furniture and design elements that can be flexibly adapted. Thanks to this well-thought-out structure and close coordination with the customer, the assembly ran smoothly and on schedule.
Our standard: clean processes, no bottlenecks, no improvising – and that is exactly what we were able to deliver on this project as well.
Our solution: reusable wall construction elements including graphics, reusable furniture and design elements that can be flexibly adapted. Thanks to this well-thought-out structure and close coordination with the customer, the assembly ran smoothly and on schedule.
Our standard: clean processes, no bottlenecks, no improvising – and that is exactly what we were able to deliver on this project as well.
Result
The result was a professional, inviting and high-quality exhibition stand with an excellent ambience and a targeted presentation.
ADAC was able to present its brand effectively, win new members, advise existing customers and successfully sell insurance and travel offers. The positive feedback from the stand crew and the management was overwhelming – full enthusiasm at all levels.
The solution showed: sustainable materials and well-thought-out modularity make the difference – not only ecologically, but also economically.
ADAC was able to present its brand effectively, win new members, advise existing customers and successfully sell insurance and travel offers. The positive feedback from the stand crew and the management was overwhelming – full enthusiasm at all levels.
The solution showed: sustainable materials and well-thought-out modularity make the difference – not only ecologically, but also economically.
Location & significance
The Freizeitmesse Nuremberg is a leading trade fair for leisure and tourism in the region – an important meeting point for consumers from Franconia and all over Germany.For ADAC, Nuremberg was the ideal location: a central position, good connections to the highway, rail and air traffic, high visitor numbers and perfect accessibility for members from all over Germany. The Freizeitmesse offered the ideal platform for recruiting new members and advising existing customers.
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