Case Study
Hikmicro at IWA 2025 in Nuremberg
For our customer Hikmicro, we realized an exhibition stand at IWA OutdoorClassics 2024 in Nuremberg that perfectly combines function, design and brand presence. Our ambition was clear: to create an open, inviting space where products become a hands-on experience – technically precise, strong in design and cleanly crafted.
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Project overview
For our customer GT Outdoors GmbH, known today as Hikmicro, we realized a 125 m² exhibition stand at IWA OutdoorClassics 2025 in Nuremberg. Our goal: to create an open, functional space where products are presented at a realistic height and can be experienced up close. Clean lines, glare-free lighting and plenty of room for conversation defined the concept.
Objectives
With this trade fair appearance, Hikmicro wanted to increase brand awareness, open up new markets and address existing customers in a targeted way.
It was important to us to design the stand so that visitors are guided intuitively through the space – with clear sightlines, an appealing product presentation and the opportunity to touch, test and compare products directly.
At the same time, we integrated lounge areas where visitors and sales partners could engage in conversation in a pleasant atmosphere.
It was important to us to design the stand so that visitors are guided intuitively through the space – with clear sightlines, an appealing product presentation and the opportunity to touch, test and compare products directly.
At the same time, we integrated lounge areas where visitors and sales partners could engage in conversation in a pleasant atmosphere.
Implementation & design
For the realization, we relied on sustainable, recyclable materials and energy-efficient LED technology.
The modular wall system allowed for a resource-saving and flexible setup – a very important aspect for us and our customer. We paid particular attention to individually crafted product displays and an illuminated gun rack that perfectly combine function and design.
Open spaces, clean lines and LED backlit modules created a modern overall look and a strong brand presence.
The modular wall system allowed for a resource-saving and flexible setup – a very important aspect for us and our customer. We paid particular attention to individually crafted product displays and an illuminated gun rack that perfectly combine function and design.
Open spaces, clean lines and LED backlit modules created a modern overall look and a strong brand presence.
Planning & process
The stand planning was precisely thought through from the very beginning. Thanks to close coordination with the customer, detailed logistics planning and thorough technical preparation, the setup ran smoothly and on schedule.
Our standard: clean processes, no bottlenecks, no improvising – and that is exactly what we delivered on this project as well.
Our standard: clean processes, no bottlenecks, no improvising – and that is exactly what we delivered on this project as well.
Result
The result was an inviting, professional exhibition stand tailored to the target group that thrilled visitors.
Hikmicro was able to present the brand effectively, make new contacts and strengthen existing partnerships.
The customer's positive feedback showed us once again that clear design, functional planning and precise craftsmanship make the difference.
Hikmicro was able to present the brand effectively, make new contacts and strengthen existing partnerships.
The customer's positive feedback showed us once again that clear design, functional planning and precise craftsmanship make the difference.
Location & significance
IWA OutdoorClassics is the leading international trade fair for hunting, outdoor and security – an important meeting point for trade visitors from all over the world.
For Hikmicro, Nuremberg was the ideal place to position the brand internationally and present the latest product developments to a broad audience.
For Hikmicro, Nuremberg was the ideal place to position the brand internationally and present the latest product developments to a broad audience.
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Whether at the next trade fair or for your upcoming event – as your stand builder, we create an appearance that inspires. Let's bring your visions to life together and impress your audience.
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