Case Study
Securepoint GmbH at it‑sa Expo & Congress 2025 in Nuremberg
For our customer Securepoint GmbH, we realized a 103.25 m² exhibition stand at it‑sa Expo & Congress 2025 in Nuremberg that combines technical innovation, a clear brand identity and a modern, open design philosophy.
Our aspiration: a stand that immediately catches the eye, guides visitors intuitively and makes the products a tangible experience – precisely engineered, aesthetically refined and sustainably implemented.
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Project overview
The exhibition stand was designed to clearly position the Securepoint brand while offering enough space for demonstrations, conversations and networking. The design was closely aligned with the corporate identity: a modern, clear design language, a confident color palette and a brand image that is easily recognizable even from a distance. Added to this was the aspiration to present the company's technical solutions in a way that allows visitors to experience and test them directly.
Objectives
Securepoint's goal was to generate as much visibility as possible at the trade fair while at the same time underlining the quality of its product portfolio.
The stand was intended to serve as a point of contact for new customers, provide a structured setting for personal conversations and offer sufficient space for live demonstrations.
It was also important to the customer to receive a stand concept that convinces with clear lines, distinct zoning and a high-quality overall impression. The brand identity – from the colors and the logo to the design details – was to remain tangible in every area of the stand.
The stand was intended to serve as a point of contact for new customers, provide a structured setting for personal conversations and offer sufficient space for live demonstrations.
It was also important to the customer to receive a stand concept that convinces with clear lines, distinct zoning and a high-quality overall impression. The brand identity – from the colors and the logo to the design details – was to remain tangible in every area of the stand.
Implementation & design
For the construction, we used modern aluminum systems and the Aluvision wall construction method, which is characterized by stability, reusability and a high-quality appearance. At the same time, we attached great importance to sustainable and recyclable materials that live up to the standards of resource-efficient exhibition stand construction.
A defining element of the design were large-format LED frames that displayed high-quality graphic content and immediately attracted attention. Interactive demo stations were seamlessly integrated into the architecture, allowing visitors to experience Securepoint's product portfolio directly. The open spatial design ensured that the stand remained accessible from several directions, creating a natural flow of visitors.
A defining element of the design were large-format LED frames that displayed high-quality graphic content and immediately attracted attention. Interactive demo stations were seamlessly integrated into the architecture, allowing visitors to experience Securepoint's product portfolio directly. The open spatial design ensured that the stand remained accessible from several directions, creating a natural flow of visitors.
Planning & process
The spatially challenging neighboring stands placed special demands on the construction. The aim was to clearly delineate the Securepoint stand without creating visual barriers.
Through careful planning and intensive coordination with all partners involved, we were able to develop a solution that was both technically sophisticated and user-friendly.
The assembly went smoothly and on schedule. This was made possible by precise project management and our experience in implementing complex stand architectures.
Through careful planning and intensive coordination with all partners involved, we were able to develop a solution that was both technically sophisticated and user-friendly.
The assembly went smoothly and on schedule. This was made possible by precise project management and our experience in implementing complex stand architectures.
Result
The finished stand presented itself as modern, uncluttered and professional. Securepoint's brand identity was visible in every zone, from the graphic concept to the structural execution.
Visitors perceived the stand as technically high-quality and at the same time open and inviting. Conversations, product demonstrations and personal appointments could take place in a clearly structured environment.
The result was rated extremely positively by the customer, which is also reflected in a very good Google review. The appearance fulfilled all of the company's strategic and communication goals.
Visitors perceived the stand as technically high-quality and at the same time open and inviting. Conversations, product demonstrations and personal appointments could take place in a clearly structured environment.
The result was rated extremely positively by the customer, which is also reflected in a very good Google review. The appearance fulfilled all of the company's strategic and communication goals.
Location & significance
For Securepoint, it‑sa in Nuremberg is a key platform, as the trade fair has established itself as the leading event for IT security. It is aimed precisely at the company's target group and offers excellent opportunities to present innovations and strengthen customer relationships. Nuremberg's good national and international transport connections also make the trade fair particularly attractive.
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