Case Study
ANDECHSER NATUR at BIOFACH 2026 in Nuremberg
For our client ANDECHSER NATUR, supported by the agency Wenger One, we realized a 50 m² exhibition stand at BIOFACH 2026 in Nuremberg that combines sustainability, brand recognition and an inviting product presentation. The aim was an appearance that makes the ecological brand philosophy visible, attracts visitors intuitively and at the same time offers sufficient space for conversations and product tastings.The stand combined natural materials with modern trade fair architecture and created an open, friendly atmosphere that perfectly matches the brand world of ANDECHSER NATUR.
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Project overview
The exhibition stand was designed to present the extensive product range in a clear and high-quality manner while also serving as a central meeting point for existing customers and new contacts. A key design element was the clear alignment with the company's corporate identity. The characteristic green color scheme and the brand's signature tree ensured a high level of recognition within the exhibition hall, even from a great distance. Structured space planning created clearly defined presentation areas that optimally supported both the product display and personal conversations.
Objectives
ANDECHSER NATUR pursued the goal of presenting its products in an attention-grabbing yet clearly arranged way, as well as maintaining existing customer relationships and gaining new business contacts.
A particular wish of the client was to once again use the well-known brand tree as the central design element. It was intended to serve as a visual guidance system and make the stand clearly identifiable even from a distance.
At the same time, the focus was on a tidy product presentation that reflects the quality, naturalness and sustainability of the products.
A particular wish of the client was to once again use the well-known brand tree as the central design element. It was intended to serve as a visual guidance system and make the stand clearly identifiable even from a distance.
At the same time, the focus was on a tidy product presentation that reflects the quality, naturalness and sustainability of the products.
Implementation & design
For the stand architecture, we relied on the sustainable ALUVISION wall system, which impresses with its reusability, stability and high-quality appearance. In addition, printed Forex panels and textile graphics were used, which can be reused several times and save costs and resources in the long term.
The defining highlight of the exhibition stand was the large-format tree made of wood. The construction was reinforced on the inside with a metal structure in order to meet all the structural requirements of the trade fair.
Two generous refrigerated counters enabled a professional presentation of the products and blended harmoniously into the overall appearance of the stand. The open design provided plenty of freedom of movement and invited visitors to linger.
The defining highlight of the exhibition stand was the large-format tree made of wood. The construction was reinforced on the inside with a metal structure in order to meet all the structural requirements of the trade fair.
Two generous refrigerated counters enabled a professional presentation of the products and blended harmoniously into the overall appearance of the stand. The open design provided plenty of freedom of movement and invited visitors to linger.
Planning & process
A particular challenge was the transport and assembly of the striking tree element. Due to its size and construction, precise logistics planning and experienced fitters were required.
The sensitive refrigerated counters also had to be transported safely and positioned precisely. Through structured work, well-rehearsed processes and close coordination with all suppliers, the setup was completed efficiently and on schedule.
Thanks to careful project coordination, the implementation ran smoothly and without delays.
The sensitive refrigerated counters also had to be transported safely and positioned precisely. Through structured work, well-rehearsed processes and close coordination with all suppliers, the setup was completed efficiently and on schedule.
Thanks to careful project coordination, the implementation ran smoothly and without delays.
Result
The finished exhibition stand was eye-catching, modern and at the same time authentic to the brand world of ANDECHSER NATUR. The products were showcased optimally and were intuitively accessible to visitors.
The open stand design offered plenty of space for consultations and ensured a pleasant quality of stay. Visitors felt welcome and were able to experience the brand directly.
The client was once again very satisfied with the result. As a long-standing trade fair partner, we received consistently positive feedback on the stand from visitors and business partners.
The open stand design offered plenty of space for consultations and ensured a pleasant quality of stay. Visitors felt welcome and were able to experience the brand directly.
The client was once again very satisfied with the result. As a long-standing trade fair partner, we received consistently positive feedback on the stand from visitors and business partners.
Location & significance
BIOFACH in Nuremberg is regarded as the world's largest trade fair for organic food and organic farming and represents a central platform for ANDECHSER NATUR within the international organic industry.Trends, innovations and sustainable developments are presented here, and international business relationships are maintained and expanded. As a long-standing exhibitor, the company uses the trade fair specifically to strengthen its brand and market positioning.
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